Foster Care Associates (FCA), the UK’s largest Independent Fostering Agency, has added a new geographically targeted section to its website to provide locally based fostering information and placement needs to its visitors.
Under the heading ‘Your local FCA’, the website now offers readers information about FCA and fostering in their local area, divided between the agency’s 14 operating regions.
Visitors can now access regional FCA news, information about forthcoming fostering events in their community and learn more about their local fostering team through FCA staff profiles. There is also a range of local FCA foster carer stories to give a better insight into becoming a foster carer as well as information about the specific placement needs in line with Local Authority referrals. Directions and contact information for the company’s regional and local FCA offices complete the individual sections, which are presented via a tabbed format.
With over 80 local offices spread across the UK, the new website functionality adds better scope for FCA to communicate its range of locally based support services to potential and existing foster carers. It also complements the wealth of existing information about becoming a foster carer and wider fostering information through a total of over 500 unique pages.
Marie-Louise Allred, Marketing Manager for FCA, commented: “People who enquire about fostering tell us how important knowing about our local infrastructure and support services is to them. The new website section presents this information in a simple and easy to access format so that prospective carers can learn about the staff, carers, young people, events and offices in their local area.
“Fostering can be an isolating role so knowing what an agency has to offer in your local area is vital in the decision making process. Over the next few months we will be adding even more local information to these sections so that prospective carers really understand what FCA has to offer in their community.”
The provision of a locally based service is central to the agency’s unique Team Parenting approach to foster care, which is based upon the principle of delivering a holistic range of therapeutic support services to the foster carer and to the child. Team Parenting is proven to achieve positive outcomes for looked after children and young people across the UK.
The new website functionality is part of a wider phased redevelopment of the FCA website, which includes a new Home page and a forthcoming new Media Centre.