Payday loans website, 247 Payday UK launched at midnight on April 24th 2012. The message is clear that this new online lending facility wants to be ”a little bit different” in comparison to other payday lenders currently operating in the somewhat saturated payday loans market within the United Kingdom.
With a new website fresh out of the wraps, a dedicated marketing team and an ethical approach to lending, it is hoped that the future could be bright for 247 Payday UK.
Richard Painter, 247 Payday UK’s operations manager explained, ”from the outset we have wanted to be clear with our customers around issues such as payday loan repayment costs and implications of taking on this type of loan arrangement”. Although the website is in its infancy 247 Payday UK has focused on transparency, providing a payday loans guide that Richard added, ”will continue to be built upon and developed over time to ultimately create a hub of information for new and existing customers”.
Richard has over 5 years’ experience within the UK payday market and stated that he has seen a shift in recent times to a more competitive sector, but would like ”more transparency and openness between the lender and the customer”.
His involvement with various payday loans operations all over the UK has enabled Richard to see the positive and negative aspects of the industry. Richard is clearly excited at being part of the new team and explained, ”we have sourced some experienced payday loan specialists, with a blend of youth and experience, to hopefully create a winning formula in helping to promote our fresh and innovative payday site”.
With 247 Payday UK coming into an already tough financial sector, it may well be a bumpy road ahead for Richard and his team. It is however evident that they are not attempting to reinvent the wheel, but to be open and honest with their potential customers and this could ultimately be a winning formula.