Despite UK retailers feeling the pressure as consumers’ incomes continue to be squeezed and shoppers keep a tight rein on their spending, online channels are still delivering impressive results. According to online parcel delivery specialist Parcel2Go, businesses must look to capitalise on the opportunities available and encourage consumers to spend by providing a reliable service and rapid parcel delivery options.
Recent financial results from Marks & Spencer revealed a 22.8 per cent increase in e-commerce sales in the 13 weeks to March 31. That was despite a 0.7 per cent fall in like-for-like sales in the UK. Department store John Lewis also posted impressive online sales results in the week to April 14, with a 57.8 per cent year-on-year increase in sales at johnlewis.com. This followed a 39.1 per cent year-on-year increase the previous week.
According to Richard Mercer, marketing director at Parcel2Go, these latest results highlight just how important online channels have become to retailers, and should serve as a reminder that customers expect goods ordered online to arrive promptly.
He said: “As an increasing number of shoppers become comfortable with shopping over the internet, all businesses must appreciate how vital it is first of all to have an online presence, and then to ensure goods arrive with shoppers quickly and in tip-top condition.
“By calling on the services of reliable and affordable courier firms, all companies can put themselves in the best possible position to win repeat custom.”
Results of a survey released earlier this month showed that out of 2,000 online shoppers, 74 per cent had abandoned purchases because they felt the delivery charge was too high, suggesting that the issue postage rates is something else businesses trading on the internet must remain aware of.